|World preview of the 'Fast&Furious' series' sixth instalment on 7 May in London. The Alfa Romeo compact saloon stars in one of the film's most thrilling scenes.|
Challenge, adrenaline and high performance: the same images have been used for a spectacular TV advert on air throughout Europe. Suitably modified for the blockbuster, the Giuliettas used for filming returned to Italy a few days ago for an exciting photo shoot in the studio.
A new star of international cinema, taking the leading role in a surprising advertising campaign: it's the Alfa Romeo Giulietta, the compact saloon that has been cast in the latest, eagerly awaited sixth instalment of 'Fast&Furious' which will be presented in a world preview on 7 May in London, and released internationally starting from 22 May.
The sixth instalment of the successful series, the film is directed by Justin Lin and stars actors Vin Diesel, Paul Walker, Dwayne Johnson, Jordana Brewster, Michelle Rodriguez, Tyrese Gibson, Sung Kang, Gal Gadot, Chris "Ludacris" Bridges, Luke Evans, Elsa Pataky and Gina Carano.
London is precisely the chosen setting for 'Fast&Furious 6' - this is the first time that a film in the series is shot in Europe - and the location of one of the most thrilling scenes, an incredible drive that sees the films stars on board a potent Alfa Romeo Giulietta. First, the car 'debarks' from an enormous Antonov during take-off then it attempts to interrupt the cargo aircraft's take-off run in a breath-taking chase sequence. In the end, it's the Giulietta who comes out on top, thanks to the model's outstanding performance and the bravery of the two stars, driving the aircraft disastrously off the runway.
The entire sequence was shot using some Alfa Romeo Giuliettas which were modified as appropriate both in terms of interiors and exteriors. Having arrived back in Italy, the cars damaged during shooting were used to make a unique photo shoot that tells the story of what happened on the set of such an action-packed and adrenaline-filled film.
What's more, the same scenes from the thrilling runway chase sequence have been used for the new Giulietta advert which is now on air on the main Italian television networks, and will soon be shown in other countries. It's a genuine trailer, promoting both the cinema release of 'Fast&Furious 6' and the model that is meeting with so much international success: in absolute terms, from launch - May 2010 - to date, more than 192,000 Giuliettas have been ordered worldwide.
From the start of ordering to date, demand for the Alfa TCT automatic transmission has made up 13% of the total European Giulietta sales mix, promising great sales success for the future. The secret of this success lies in the excellent performance/consumption ratio ensured by the innovative automatic transmission which, improving on the already impressive manual gearbox, allows the car to achieve outstanding results in its segment: for both engine versions which can be combined with TCT - 170 HP 1.4 TB MultiAir and 170 HP 2.0 JTDM - acceleration from 0 to 100 km/h is enhanced and consumption and CO2 emission decrease at the same time compared to the corresponding manual gearbox version.
In detail, in the 170 HP TCT Giulietta 1.4 TB MultiAir version, the top speed is 218 km/h, with just 7.7 seconds needed to accelerate from 0 to 100 km/h. Even with this excellent performance, consumption and emissions are extraordinarily modest: 5.2 l/100 km in the combined cycle and 121 g/km of CO2. Also when combined with the 170 HP 2.0 JTDM diesel engine, the values are at the top of its category: compared to the same version with manual gearbox, acceleration from 0 to 100 km/h changes from 8.0 seconds to 7.9 seconds, fuel consumption (combined cycle) drops from 4.7 l/100 km to 4.5 l/100 km, while CO₂ emissions reach a level of 119 g/km (124 g/km with the manual gearbox).
About Universal Pictures International
Universal Pictures markets and distributes films internationally through Universal Pictures International (UPI), which officially began doing business on January 1, 2007. In the United Kingdom, Spain, Italy, Germany, Austria, German-speaking Switzerland, Benelux, France, Russia, Australia, Mexico and India, UPI directly markets and distributes movies through our local offices, creating campaigns and release strategies that respond to the culture and market behavior of those territories. In other parts of the world, Universal distributes through Paramount's local offices as it transitions out of the formerly shared UIP model. In some smaller territories we continue to work through UIP on theatrical distribution.
UPI is part of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Comcast Corporation owns a controlling 51% interest in NBCUniversal, with GE holding a 49% stake.
Fiat Autopress, Turin, 6 May 2013