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Luca De Meo has been appointed to Alfa CEO
13.01.2008, Hakulinen Yrjö

Luca De Meo has been appointed Chief Executive Officer of Alfa Romeo Automobiles, replacing Antonio Baravalle, who is leaving the Fiat Group of his own accord.

De Meo will retain his current position as Chief Marketing Officer of the Fiat Group, with responsibility for all marketing-related activities across all Fiat Group sectors, as well as his responsibilities as Chief Executive Officer of Abarth.

De Meo’s simultaneous commitment to the development of the Alfa Romeo brand and to the promotion of marketing activities puts him in an ideal position to further one of Alfa Romeo’s most important projects – its return to the US market in 2009, which Alfa left in 1995.