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Alfa Romeo opens its first showroom in Russia
17.01.2007, Hakulinen Yrjö

Alfa Romeo’s first dealership in Russia has been operative for a few days now. Its opening forms part of the company’s strategy for the Russian market and of the plan to develop the brand at global level. The premises were inaugurated at the end of December in the presence of Antonio Baravalle, Alfa Romeo brand chief, Simone Guidetti, export manager, and Mikhail Bakhtiarov, chairman of Major Automobile Holding.

It is planned to open 7 new dealerships in the Russian federation in 2007, the first in Moscow, St. Petersburg and Ekaterinenburg. Sales volumes for 2007 are expected to be about 2,000.

In a statement to the press, Antonio Baravalle said: “Major Holding has extensive experience in selling and in the after-sales servicing of the luxury segment and boasts a large network of loyal customers. That is why we chose this company as a partner to present the Alfa Romeo brand on this market on an exclusive basis.”

Alfa Romeo’s first showroom is unique in its interior design and furnishings which take their inspiration from those of an Alfa Romeo “villa” according to the canons of Italian rationalist architecture. In addition, the rigour and essentiality of the project as translated into forms, colours and materials contributes to the creation of an ideal framework for the sinuously aggressive design of the cars, making them absolute protagonists: everything is dominated by red and black which have always expressed the two aspects of the company’s soul, a combination of passion and technology.

Moreover, the service centre carries out diagnosis and repairs on automotive systems, including electronics. It is also equipped with a bodyworks and a paintshop. The dealership has a warehouse which is very well stocked with original spares. Customers are also offered original Alfa Romeo accessories.

TURIN, January 12, 2007